The Content Factor Team
Diane Maxson, President
After starting her career as a radio reporter and journalist on the desk of a CNN affiliate in upstate New York, Diane transitioned into the world of corporate marketing and communications. She is still a writer and reporter at heart, yet always keeps an eye on the strategy and objectives, resulting in thoughtful, engaging, and effective content. Her experience is founded in business-to-business companies in the financial, utilities, technology and services industries, and she has devised and run successful campaigns for leading companies such as AGL Resources, ADP, Federal Home Bank of Atlanta and Sage Software.
A longtime mainstay on the Atlanta copywriting scene, Jay Tillinghast is adept at positioning, planning and developing content for all types of marketing communications. His list of credentials include a who’s who of technology and other companies, including Scientific-Atlanta, Nokia, The Williams Companies and many others. Among Jay’s many specialties are in-depth white papers, position papers, articles and books.
Jeff Silver has written for a wide range of public relations, advertising and marketing clients, including the JacksonHeath Group, Delta Airlines, Cingular Wireless, Wal-Mart, Coca-Cola, Blue Cross Blue Shield, the American Cancer Society as well as business, consumer and specialty magazines. His talents lie not only in translating complicated concepts into easily accessible (even enjoyable) material, but also in the music industry – as a singer/songwriter whose work has been recorded by Nashville and international recording artists, jingle producers and soundtrack producers for corporate video.
Rick has two decades of business/technology communications experience. He has worked for marketing agencies and on the client side, with knowledge of traditional print, video, and digital online strategies. Manufacturing, engineering, telecom, CATV, energy, and IT staffing/services are just a few of the markets he has written extensively about. Along the way, Rick has learned well how to connect the creative message with business objectives. In the last few years, he has become an avid believer in the power of social media to effect change and influence decision makers.