April 25

WHY You Should Avoid Business Jargon and Clichés Like the Plague

OK, so I used a cliché in the headline, but there is definitely a pestilence of business jargon in today’s workplace. This epidemic is evidenced by the popularity of the video, “Stuff Business People Say,” the infographic, “50 Horrible Clichés You Need to Stop Writing and Saying Right Now,” and the dozens of articles with.

July 3

Which is Better? Copy or Content.

When did “content” replace “copy as the preferred term for information conveyed on web and social media sites?  For many years, marketing writers were always known as copywriters. That’s how I started my career in advertising, as a jr. copywriter. Anyone who watches Mad Men knows about the trials and travails of plucky copywriter Peggy Olson. Copywriters.

March 15

When you don’t have time for an elevator pitch.

A recent story entitled  Five Lessons on Compelling Content from Australian Football  from the Content Marketing Institute caught my attention. With an intriguing title like that I couldn’t resist.  One of the lessons discussed was  about the power of storytelling to attract and retain loyal fans.   As the  article points out: “Storytelling is at the heart of content marketing No matter the.