April 25

WHY You Should Avoid Business Jargon and Clichés Like the Plague

OK, so I used a cliché in the headline, but there is definitely a pestilence of business jargon in today’s workplace. This epidemic is evidenced by the popularity of the video, “Stuff Business People Say,” the infographic, “50 Horrible Clichés You Need to Stop Writing and Saying Right Now,” and the dozens of articles with.

January 5

Are you missing a critical step in your B2B content strategy?

Today, to be successful in marketing and demand generation, every company must be an aggressive content publisher. Yet many lack the single most important planning and ideation tool that magazine and newspaper editors have relied on for decades – an editorial calendar. Without a clear picture of “what, when, why and how,” it’s impossible to.

January 14

Breathe Life into your B2B Marketing Using Humor

Many B2C companies know how to leverage the power of humor in their marketing campaigns. B2B marketing, on the other hand, can be clever and compelling, but is rarely funny. B2B marketers tend to steer away from the kind of edgy humor  eagerly anticipated in Super Bowl advertisements. They may see humor as too risky,.

June 13

Put Some Fiction Writing into Your Content Marketing

One of my favorite crime fiction writers is Elmore Leonard. You may know Get Shorty, Jackie Brown,  and Out of Sight, among many of his classic novels. And one of my favorite literary devices Elmore uses is… suspense. He is the master of the fake out. Characters motives are always murky, and readers get hooked trying to guess.