Whether they are buying or searching, visitors to your website want information; that’s why it’s called the information superhighway. So, give them as much as possible. Experts will tell you that compelling and comprehensive website copywriting is the best way for you to qualify visitors and for your visitors to “self-select” themselves as your prospects.

Website Copywriting is a Big Challenge for Most Organizations

We get calls all the time from Web development firms: “The project is stalled because the client doesn’t have the content. Can you help?”

Usually we can. But, it’s not easy to ferret out and collect information that’s locked away within an enterprise, organize it in the right navigational structures, make sure it is consistent with overarching strategies and messages, and then serve it up in a compelling, yet consumable way.

At The Content Factor, we also add the value and perspective that only an outside resource can bring, including new ideas and additional context, analogies, metaphors and examples.

Don't try this yourself. Call in the pros!

Beyond knowing how to write, we take a process-driven approach to website copywriting.  We get “inside the heads” of the people that will be accessing your site. We understand their goals and intent, as well as the likely paths they will take. We can help you develop the entire information architecture, as we did for a content-rich site like Syrgis Chemical, or work within the one you have.

Our structure and attention to detail are what make our projects come in on-budget and with bulls-eye first drafts. We set up project rooms on our Web-based portal and store assets, drafts, schedules, revisions and other essentials. It’s all there for our collaborative team to access.

Would you like to see some website copywriting samples?

Our white paper on website copywriting is a great resource:  How to Appeal to Both Humans and Spiders

If you’d like to inquire about our website copywriting capabilities or get an estimate, fill out the form below and provide us with any other information that will help us assess the project. Better yet, call us at 770-457-2489 ext 227.