Portfolio

A few pages from our portfolio

We create a wide variety of content for our clients, ranging from websites and email nurturing campaigns to infographics and videos, not to mention white papers, blog posts and more. Here is just a small sampling of what we have done. If you’d like to see something else, please contact us.

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 Elavon and talech Video Case Study

What better way to showcase technology than to see how it helps customers with their business? Elavon and talech make running a restaurant easy, and this video case study shows, rather than tells.

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 PGi

The CMO’s Guide to Winning Friends and Influencing People – Without Ever Meeting Face-to-Face

PGi offers up some true thought leadership, addressing the pain that CMOs face in collaborating with their teams as they become more mobile and dispersed. This ebook is full of relevant information and advice, without ever mentioning PGi’s suite of collaboration tools.

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 The Software Defined Data Center “Playbook”

The Content Factor helped virtualization management provider StrataCloud present their customers and prospects with a helpful “Playbook” for migrating to the Software Defined Data Center. The playbook and an accompanying infographic, also developed by The Content Factor, were the heart of a successful demand generation campaign recently launched by the company.

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 sage

Getting it Made in America

Storytelling is a great way to engage prospects and customers. This ebook is a compilation of vignettes about small manufacturers in the U.S. that use Sage accounting software to help run their business. Their successes tells Sage’s story.

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CompliancePoint Explainer Video

In just over one minute, this engaging video identifies with the pain of audits for CPAs and offers a smart solution. Explainer videos are perfect for websites, trade shows, and sales outreach.

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Novartis Storytelling Promo-graphic

A hybrid between a standard infographic and a promotional mailer, this high impact promo-graphic served a dual purpose in educating and inviting prospects to come hear about the main Storytelling topic at a user conference.

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 ShopVisible SEO eCommerce Tips White Paper

ShopVisible is a leading eCommerce platform provider working for some of the world’s leading brands. In this highly prescriptive paper on converting traffic to revenue, we help bring to life some of the company’s best practices for getting website visitors across the finish line.

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Blackboard Mobility Playbook

College age students are choosing their bank based on its mobile app. Many are asking why they can’t select their school for the same reason. After all, mobility is that important in their everyday lives.This highly visual “playbook” is chock full of useful advice, facts and figures for college administrators as they work toward creating an engaging mobile environment for students.

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RS Software Mobile Commerce Infographic

Nowhere is technology changing faster than in the way we pay for things. In this engaging and well-researched infographic, we highlight the changing dynamics of the industry–especially for those entrenched players whose business is at risk as we move away from cash and credit cards and toward a more “frictionless” payment system.

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 EarthLink  

EarthLink Case Study

Case studies should be a baseline component of every company’s marketing arsenal. At the Content Factor, we’ve produced hundreds of them. Here is an example from IT services and communications provider, EarthLink.

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IHS Maritime Software Video

Working with IHS Maritime, we took a complex subject, international vessel tracking, and turned it into a simpler story–the journey of the Maritime Star. The resulting brochure and video is a mainstay of this international company’s marketing and demand generation efforts.

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Employee Stock Ownership Plan Infographic

How do you communicate complex information to a diverse audience? An infographic is the perfect way to distill the information down to what’s really important and present it in a graphical, compelling way.

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 Elavon

 Elavon Executive Interview Video

A hallmark of a great content strategy is repurposed content. Here, we took the audio from a radio interview and transformed it into a webcast-like video. We also edited this video into shorter segments to focus on specific topics.

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 SmartGrid

4 Ways Retail Energy Providers Can Turn Customers OnThe deregulated energy market is growing, and retail energy providers are facing an increasingly competitive environment. SmartGridCIS is one of the first in the industry to offer valuable and appealing thought leadership rather than straight product information.

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