Feeding the Beast
Now that a steady flow of good content has been proven to be one of the best ways to generate demand, even really good content doesn’t last long on the Web today. With more organizations doing effective content marketing, new content makes an impact, achieves its desired result and it’s gone. Sure, it should be repurposed, but you’ve already got to be thinking of the next idea—or ideas. Your audience is hungry for new content, but they’re also finicky. That’s why the old project approach to content development no longer works.
Good Content Development is a Process—Not a Project
You need to regularly feed your Content Marketing Beast; to keep it purring contentedly all the time. That’s one reason we created our Years’ Worth of Content Workshop. But it’s also why we have moved away from project based work to a monthly fee. With the fee-based approach, you not only get our great content development resources, you also get us engaged, looking down the road, thinking about your business and coming up with a constant stream of new ideas and recommendations.
We liken it to the PR model. You wouldn’t hire a PR agency to create just one press release. If you did, you wouldn’t have much success. Now that every business is a content publisher, you need a content partner that is a keen observer of your industry, predicts your content needs and can deliver on them.