June 13

Put Some Fiction Writing into Your Content Marketing

One of my favorite crime fiction writers is Elmore Leonard. You may know Get Shorty, Jackie Brown,  and Out of Sight, among many of his classic novels. And one of my favorite literary devices Elmore uses is… suspense. He is the master of the fake out. Characters motives are always murky, and readers get hooked trying to guess.

August 2

Ad Targeting or Stalking?

You get a “flavor” for how ad re-targetting works when you are searching ice cream recipes and an ad for business analytics is part of the recipe!

July 3

Which is Better? Copy or Content.

When did “content” replace “copy as the preferred term for information conveyed on web and social media sites?  For many years, marketing writers were always known as copywriters. That’s how I started my career in advertising, as a jr. copywriter. Anyone who watches Mad Men knows about the trials and travails of plucky copywriter Peggy Olson. Copywriters.

March 15

When you don’t have time for an elevator pitch.

A recent story entitled  Five Lessons on Compelling Content from Australian Football  from the Content Marketing Institute caught my attention. With an intriguing title like that I couldn’t resist.  One of the lessons discussed was  about the power of storytelling to attract and retain loyal fans.   As the  article points out: “Storytelling is at the heart of content marketing No matter the.