May 8

Our Snackable Content Workshop Was a Great Success

Here’s the video thanks to VLinkSolutions. Now you know that the Content Factor is great for helping with white papers, eBooks and that sort of thing. But we are also knocking out infographics, memes, videos and much more snackable content. Call us. We won’t make you eat octopus–unless you want to!

August 2

Ad Targeting or Stalking?

You get a “flavor” for how ad re-targetting works when you are searching ice cream recipes and an ad for business analytics is part of the recipe!

July 3

Which is Better? Copy or Content.

When did “content” replace “copy as the preferred term for information conveyed on web and social media sites?  For many years, marketing writers were always known as copywriters. That’s how I started my career in advertising, as a jr. copywriter. Anyone who watches Mad Men knows about the trials and travails of plucky copywriter Peggy Olson. Copywriters.