October 19

Eight Timeless Tips for Creating Great Content

Some things never go out of style, and that includes the rules for great content. Almost seven years ago, before content marketing was really a “thing,” The Content Factor published a piece about writing white papers. I often think that we should update it. Yet, whenever I read it, I am amazed at how relevant.

October 19

You Can Get a Year’s Worth of Engaging B2B Content in Just One Day!

For the last few years, surveys and studies show that B2B content marketers rank “producing engaging content” as one of their top challenges. I’ve wondered about this, as there are plenty of great agencies and talented writers who would love to help these companies overcome that particular challenge. Then it struck me. It’s not really.

April 25

WHY You Should Avoid Business Jargon and Clichés Like the Plague

OK, so I used a cliché in the headline, but there is definitely a pestilence of business jargon in today’s workplace. This epidemic is evidenced by the popularity of the video, “Stuff Business People Say,” the infographic, “50 Horrible Clichés You Need to Stop Writing and Saying Right Now,” and the dozens of articles with.