Many B2C companies know how to leverage the power of humor in their marketing campaigns. B2B marketing, on the other hand, can be clever and compelling, but is rarely funny. B2B marketers tend to steer away from the kind of edgy humor eagerly anticipated in Super Bowl advertisements. They may see humor as too risky,.
One of my favorite crime fiction writers is Elmore Leonard. You may know Get Shorty, Jackie Brown, and Out of Sight, among many of his classic novels. And one of my favorite literary devices Elmore uses is… suspense. He is the master of the fake out. Characters motives are always murky, and readers get hooked trying to guess.
Here’s the video thanks to VLinkSolutions. Now you know that the Content Factor is great for helping with white papers, eBooks and that sort of thing. But we are also knocking out infographics, memes, videos and much more snackable content. Call us. We won’t make you eat octopus–unless you want to!
We’re hosting a snackable content workshop this Thursday here at our office. An hour and a half of great content will be topped off with some Tapas making. Great snacks, but a meal too. This one is full, but we’ll do another in the fall.