April 25

WHY You Should Avoid Business Jargon and Clichés Like the Plague

OK, so I used a cliché in the headline, but there is definitely a pestilence of business jargon in today’s workplace. This epidemic is evidenced by the popularity of the video, “Stuff Business People Say,” the infographic, “50 Horrible Clichés You Need to Stop Writing and Saying Right Now,” and the dozens of articles with.

January 11

How many licks in your content marketing?

Mr. Owl, how many licks does it take to get to the center of a Tootsie Pop? If you were a kid in the 70s, you know the answer to that question is three. It only takes three licks, because the temptation to bite into the delicious Tootsie Roll center is too overwhelming! If you.

January 5

Are you missing a critical step in your B2B content strategy?

Today, to be successful in marketing and demand generation, every company must be an aggressive content publisher. Yet many lack the single most important planning and ideation tool that magazine and newspaper editors have relied on for decades – an editorial calendar. Without a clear picture of “what, when, why and how,” it’s impossible to.