January 11

How many licks in your content marketing?

Mr. Owl, how many licks does it take to get to the center of a Tootsie Pop? If you were a kid in the 70s, you know the answer to that question is three. It only takes three licks, because the temptation to bite into the delicious Tootsie Roll center is too overwhelming! If you.

January 5

Are you missing a critical step in your B2B content strategy?

Today, to be successful in marketing and demand generation, every company must be an aggressive content publisher. Yet many lack the single most important planning and ideation tool that magazine and newspaper editors have relied on for decades – an editorial calendar. Without a clear picture of “what, when, why and how,” it’s impossible to.

January 14

Breathe Life into your B2B Marketing Using Humor

Many B2C companies know how to leverage the power of humor in their marketing campaigns. B2B marketing, on the other hand, can be clever and compelling, but is rarely funny. B2B marketers tend to steer away from the kind of edgy humor  eagerly anticipated in Super Bowl advertisements. They may see humor as too risky,.