In Atlanta, we know it’s spring when we start to see the film of yellow pollen covering cars, decks and outdoor furniture. Washing it away after the worst is over is all part of the spring cleaning process. Taking time to spring clean your content can help wash away some of the film that may.
Some things never go out of style, and that includes the rules for great content. Almost seven years ago, before content marketing was really a “thing,” The Content Factor published a piece about writing white papers. I often think that we should update it. Yet, whenever I read it, I am amazed at how relevant.
For the last few years, surveys and studies show that B2B content marketers rank “producing engaging content” as one of their top challenges. I’ve wondered about this, as there are plenty of great agencies and talented writers who would love to help these companies overcome that particular challenge. Then it struck me. It’s not really.
OK, so I used a cliché in the headline, but there is definitely a pestilence of business jargon in today’s workplace. This epidemic is evidenced by the popularity of the video, “Stuff Business People Say,” the infographic, “50 Horrible Clichés You Need to Stop Writing and Saying Right Now,” and the dozens of articles with.