People ask us all the time, “What’s different about The Content Factor?” Three things:

1. We’re a professional services firm that specializes in original content development and marketing thought leadership. We’re not just an individual freelancer. That means:
   • For us this is a business, not a lifestyle
   • Every project is reviewed by more than one person, ensuring greater accuracy and appropriateness
   • We have robust project management, collaboration and business management practices in place. We’re well suited to work with fast-paced organizations in a business-like manner.
   • We can scale to large projects
   • We meet deadlines
   • We meet budgets
2. We’re a focused team, not just a clearinghouse for writers.
   • We have a unified point of view and approach to content generation and marketing thought leadership
   • We depend on each other and back each other up
   • We don’t miss a beat when someone is out
   • We win business on our performance, not our price. Our pricing isn’t the lowest, but our clients will tell you it is very fair, and a good value.
3. Most of us come from business marketing backgrounds, not just writing backgrounds.
   • We’re well versed in business, industry, finance and technology, so we have a fast learning curve in almost any vertical. We can draw on analogies, metaphors, history and examples when needed.
   • We know that content is not the end game. Selling your product is.
   • You can trust us to speak with your customers or colleagues. We’ll add value and make a good impression.
   • We adapt to your needs. Sometimes selling means creating highly urgent, benefit-rich content that is desired to sell something now. Other times, a well researched, educational format may be required to establish marketing thought leadership.