Some things never go out of style, and that includes the rules for great content. Almost seven years ago, before content marketing was really a “thing,” The Content Factor published a piece about writing white papers. I often think that we should update it. Yet, whenever I read it, I am amazed at how relevant.
For the last few years, surveys and studies show that B2B content marketers rank “producing engaging content” as one of their top challenges. I’ve wondered about this, as there are plenty of great agencies and talented writers who would love to help these companies overcome that particular challenge. Then it struck me. It’s not really.