March 15

When you don’t have time for an elevator pitch.

A recent story entitled  Five Lessons on Compelling Content from Australian Football  from the Content Marketing Institute caught my attention. With an intriguing title like that I couldn’t resist.  One of the lessons discussed was  about the power of storytelling to attract and retain loyal fans.   As the  article points out: “Storytelling is at the heart of content marketing No matter the.

March 1

Beware the content inventory exercise

We get asked all the time by clients to do a “content inventory.” In other words, assess what content is already complete and then fill in the gaps with some new stuff. This is usually a good exercise as it relates to product or service collateral–and should be done periodically to keep assets current. However,.