Alacrity. (N. cheerful readiness, promptness, or willingness: liveliness; briskness.)
The Content Factor creates content with alacrity. Why? Because you need content – lots of it – that engages, informs and even entertains your prospects and customers.
We start with their interests or pain points foremost, then, when the time is right, we help you pivot appropriately to your product or solution. We work with clients to brainstorm ideas, develop strategies, and envision the type of content that will get results. Then we write and produce the content including e-books, infographics, videos, case studies, blogs, quizzes, calculators, white papers, and more.
In addition to content strategy and creation, our unique “Year’s Worth of Content in a Day” editorial calendar workshop helps B2B marketers build a consistent and compelling story and create a big-picture view of content creation to ensure consistency in messaging across channels, audiences or programs.
The Content Factor has experience in the technology, financial and payment services, healthcare, communications, e-commerce, manufacturing, and supply chain industries. We also specialize in working with start-up companies to develop and execute a content marketing strategy.