When we started The Content Factor in 2004…
…it was with the belief that in an increasingly digital world, relevant and engaging content would become a hallmark of solid business relationships. We believed then, and still do, that great content drives trust and respect, which ultimately drive sales.
But developing great content, especially for marketing purposes, is easier said than done. It starts with a culture of generosity: the view that giving away good ideas is not something to be feared, but encouraged. It depends on a collaborative content development process and the free exchange of information. And it ends with talented professionals who know how to bring information to life, make it approachable and consumable.
At The Content Factor, our role is to help our clients find their content voice. We help them brainstorm and envision the type of content assets they will need, and then we help produce it.
We’ve learned a lot in the last eleven years, including some new tricks around snackable content. Let us put that experience to work for you.